Saida Maalin
Contributor

Gallup’s Century Long Commitment to Black Lives

Aug 5, 2020 | Community

The Gallup Center on Black Voices, a global analytics platform announced a 100-year dedication to study, track and report the experience of more than 40 million Black Americans.

“More specifically, the center will study Black Americans’ level of access to and relationship with the economy, justice, wellbeing, education equity and opportunity — which are the driving forces of a great life,” said Jim Clifton, Chairman and CEO of Gallup.

Data  has been easily accessible on Black Americans through collection techniques and dozens of digital platforms obtaining numerous amounts of information from financial income, death and birth rates and much more.

It makes it easy for analysts to know a lot about African Americans but not their actual life experience which allows Gallup to report and document the Black experience in America from a non transactional stand-point.

The mission of the Center on Black Voices is to get to the bottom of how life for Black Americans is going. This will be a century long commitment Gallup will fund, run and staff. The research obtained will be detailed and reshared.

According to Clifton, Gallup scientists will develop sustainable development goals (SDG) for all and the question which will help measure the experience to one’s life will be: “Please imagine a ladder with steps numbered from zero to 10 at the top. The top of the ladder represents the best possible life for you and the bottom of the ladder represents the worst possible life for you. On which step of the ladder would you say you personally feel you stand at this time?”

To follow- up on the question Gallup scientists ask: “On which step do you think you will stand five years from now?”

The Center on Black Voices wishes to project how Blacks lives in America can thrive and specify no numerous amount of data can share this experience noted by scientists as “Net Thriving”.

The Center will set out to have one question answered which is to know if the Black experience is getting better or worse? And from there to report on the research gathered on their website.

According to data gathered by the Center on African Americans 18 and older, about 56% are Net Thriving and 44% are struggling or suffering.

“What if America significantly reduced that 44% suffering or struggling? Improving Net Thriving would change America and the world more than any other sociological shift in decades,” said Clifton, “It would change Black lives in America and then Black lives across the world. It would change everybody’s life.”

For more information on staying up to date with analytics and development visit https://news.gallup.com/315575/measuring-black-voices.aspx

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