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"Rethink Their Drink" Campaign Promotes Healthy Choices for Kids

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Riverside – As the country moves to a healthier diet, agencies in Riverside County including First 5 Riverside, WIC and the Desert Sierra Region Champions for Change are uniting to build awareness and education about the effects of consuming sugar-sweetened beverages. Nationally, obesity rates have tripled in the last two decades among children. In Riverside County more than one-third of children are overweight or obese.

On Tuesday, November 27th from 10am – 3pm, Galleria at Tyler is hosting Toddler Tuesday, sponsored by First 5 Riverside. The public service organization will be near the Nordstrom wing at the shopping center to support a “Rethink Their Drink” campaign. A special exhibit will include story times with an otter that loves water, demonstrations on how to be sugar savvy, kid activities and parent action tools.

“The information on how much sugar is in a juice box or a soda is alarming, which is one reason Galleria at Tyler is supporting the local efforts of the Rethink Your Drink. In addition, we want to be a helpful resource to our shoppers,” says Christina Riojas, marketing manager for Galleria at Tyler.

The goal is simple: get more people to think about what they drink and make healthier choices for themselves and their children. “We want our youngest children to get the nutrition they need to grow up healthy and be better able to learn,” says Harry Freedman, executive director of First 5 Riverside.

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