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Ad Club Speaker: Social Media Legal Issues

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The local ad club is sponsoring a speaker who specializes in social media law on Nov. 11 in Rancho Cucamonga.

The presentation is open to the public.

Author and legal expert Jim Astrachan will discuss legal guidelines for those involved in creating mass communications through social media.

His presentation, “From Frankenstein to Vanna White” will also cover the Federal Trade Commission’s (FTC) new guidelines about transparency in social media.

The event, with limited seating is scheduled for Nov. 11 at Copies & Ink, 10722 Arrow Route, Suite 102, Rancho Cucamonga, from 11:30AM-1:30PM. Lunch from Panera will be provided.

Cost is $10 for ad club members and $40 for the public.

Victoria Seitz, PhD., president of the Inland Empire Chapter of the American Advertising Federation (AAF) and a professor at Cal State San Bernardino in marketing and advertising, said, “This is one of the most important presentations we are sponsoring this year. Jim will discuss the guidelines for advertisers and agencies to make sure they are not engaging in deceptive practices.

Everyone involved in social media communications should attend. Please register in advance since this event will fill up fast.”

Astrachan said, “When serious claims over ads are lodged, agencies and in-house employees are fired. Do you now what to do? You better, because judgments for illegal ads have topped 40 million!” The presentation will cover the six don’ts: Don’t steal an identity, don’t steal a copyright, don’t infringe a trademark, don’t mess up in foreseeable ways, don’t misrepresent the qualities of your products, or your competitors!

And don’t violate the FTC’s social media guidelines.

According to Seitz, the presentation will also cover: bloggers’ endorsements & testimonials, liability of advertisers for false statements, liability for failure to disclose connections between advertiser and endorser, use of disclaimers, endorser liability and illegal use of street teams.

Astrachan is co-author of the six-volume legal treatise, The Law of Advertising and Mass Communications, published by LexisNexis/Matthew Bender.

He is also a columnist for The Daily Record, adjunct professor of law at the University of Maryland School of Law, a principal of Astrachan, Gunst, Thomas, Rubin, PC and a national speaker on advertising law.

For more information or to reserve your place, visit http://aaf-inlandempire.com

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