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Alicia Keys Aims at Child-Rearing in New Software App

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Special to the NNPA from the Afro-American Newspaper

(NNPA) Fourteen-time Grammy winner and new mother Alicia Keys launched an app for kids this week.

The app, which was created through her company AK Worldwide and Bento Box Interactive, was partly inspired by her experiences in raising her 2-year-old son, Egypt, the singer and entrepreneur told The Associated Press.

“It’s a new adventure for me, and I’m really enjoying it,” Keys said.

Released Oct. 25 on iTunes for $3.99, “The Journals of Mama Mae and LeeLee” is about a New York City girl’s relationship with her wise grandmother, a story that mirrors Keys’ life.

“Mama Mae, you’re here,” LeeLee greets her grandmother in the trailer for the app. “How’d you know that I needed you?”

“Grandma’s always know, honey pie, we just do,” Mama Mae sagely replies. And throughout the app, the nurturing character continues to demonstrate that “Grandma knows best,” offering wise sayings or comforting words such as, “Sometimes listening is simply the best medicine,” or “Nothing like a good old Mama Mae story for what ails you.”

LeeLee’s bedroom is the hub of the app, serving as a launching point for users to read books, play music and write in a journal.

Not surprisingly, music is a key element of the app. Not only does it feature original productions by Keys but each story features musical instruments that are relevant to the characters’ cultures.

“I thought how cool it would be to be part of something that really allows them (kids) to hear music from different places, different cultures, different sounds,” Keys told the AP. “That’s what we’re able to do with this.”

In addition to the software enterprise, Keys is still focused on music. Her fifth album, “Girl On Fire,” will hit stores Nov. 27. Singers and songwriters Maxwell, Bruno Mars and John Legend are among the featured performers.

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