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Controversial Ad Featuring Serena Williams Shelved

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Special to the NNPA from the AFRO-American newspapers –

A racy video game ad featuring Serena Williams won’t be aired on broadcast television after the game’s developer said it was too risqué.

The ad for “Top Spin 4” features Williams as “the world’s sexiest tennis player” facing off against Rileah Vanderbilt, an actress labeled “the world’s sexiest tennis gamer.” The scantily-clad women make suggestive facial expressions, motions, and moaning while showing lots of skin, to the tune of a techno soundtrack.

The public response to the ad, after Vanderbilt allegedly introduced it to cyberspace through her Twitter account, was negative. As a result, 2K Sports, the game’s developer, canned the commercial and distanced itself from it.

“As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues,” the company said in a statement. “This video is not part of the title's final marketing campaign and its distribution was unauthorized.”

However, to some people, 2K Sports’ response rings hollow. Many say that the company was behind the ad from the start, but didn’t want to deal with the negative attention it brought.

“2K Sports deliberately created an absurdly racy ad to drum up interest in the game but didn’t have the courage to officially endorse the commercial because of possible public backlash,” a commentary on the Web site Sports by Brooks said.

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