Special to the NNPA from Target Market News –
(NNPA) - According to a new analysis of cellphone usage by The Nielsen Company, African-Americans spend more time on average talking and texting than any other ethnic group. The voice and text results are compiled from one year (April 2009-March 2010) of mobile usage data gathered by Nielsen, which analyzes the cellphone bills of more than 60,000 mobile subscribers each month in the United States.
Nielsen found that African-Americans use on average more than 1,300 voice minutes a month, compared to the next most talkative segment, Hispanics, which talk on average 826 minutes a month. Asian/Pacific Islanders logged on average 692 talk minutes a month, followed by Whites, who use approximately 647 voice minutes a month.
Black consumers sent and received on average 780 SMS text messages per month, more than any other group. Hispanics averaged 767 text messages. Whites were third with a monthly average of 566 messages, followed by Asian/Pacific islanders with 384 texts.
The Nielsen analysis also found that women outranked men (856 vs. 666) for minutes spent talking on cellphones. Likewise women led in text messages over men, with 601 vs. 447.
While teens 18-24 text more that adults 25-34, cellphone voice usage is quite close (981 voice minutes for 18-24 and 952 minutes a month for those 25-34 years old.)
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