Danny J. Bakewell Sr., Chairman of the National Newspaper Publishers Association (NNPA), which represents over 200 Black newspapers and their publishers, testified before the House Subcommittee on Information Policy, Census and National Archives at its "The 2010 Census Communications Contract: The Media Plan in Hard to Count Areas" this week.
Mr. Bakewell, an outspoken critic of the Census' efforts to outreach to Blacks regarding the upcoming count stated, "the Census is setting up for the largest historical undercount of Blacks by not working with the Black Press of America to reach African- Americans." In addition, Mr. Bakewell recently criticized the decision to spend $2.5 million for a 30-second ad during the recent Super Bowl. "The Census will spend $2.5 million dollars for one 30-second commercial but can't make a fair investment in the Black media to reach African-Americans about the Census. This is symptomatic of the spending practices of the federal government and the Congress that really calls in question the government's commitment to counting all Blacks in America."
The National Newspaper Publishers Association (NNPA), also known as the Black Press of America, is a 70- year-old federation of more than 200 Black community newspapers from across the United States. Online at www.nnpa.org.
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