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Magic Johnson Hosts Super Bowl Bash in S. Diego

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“Magic Johnson’s Super Bowl Bash will be the party of the year,” promises event planner Toi Crawford of Toi Crawford & Associates. “Everything Magic does is big, from his game to his business savvy.

And his Super Bowl party will echo that sentiment. In fact, it’s so large, that it’s going to run two nights instead of one!”
The city of San Diego and Super Bowl attendees can mark their calendars now.

Friday, January 24 and Saturday, January 25, 2003 are the official dates of Magic Johnson Super Bowl Bash presented by Toi Crawford & Associates and Clear Choice Marketing.

The event will be held at the 4th & B Nightclub, located at 345 B. Street in downtown San Diego, CA, with festivities beginning at 9:00 p.m.

Sponsored by Marithe‚ Francois Girbaud and PellePelle, the party will mark the convergence of partygoers, celebrities, VIP’s and athletes for a grand celebration of Super Bowl XXXVII. Hip hop’s own Biz Markie will DJ both nights. Ticket information can be obtained by calling Ticketmaster at 619) 220-8497 or Toi Crawford & Associates at (310) 478-8060.

With an illustrious sports career to his credit, Johnson has redefined himself as a businessman, focusing his efforts on revitalizing neglected communities and providing quality entertainment and services.

He heads the Johnson Development Corporation (which is best known for developing Magic Johnson Theatres, Starbucks and Fatburger Hamburger Chains in underdeveloped communities) Magic Johnson Entertainment, Magic Johnson 24 Hour Fitness Clubs, Magic Johnson Productions and Magic Johnson Music.

The owner of six NBA championship rings, Johnson is the vice president and co-owner of the World Champion Los Angeles Lakers.

“In addition to food, dancing, and fun, we are planning live entertainment and special surprises for the Bash,” adds Crawford. “This party will be the biggest kick off return this year.”

Crawford would know. She coordinated the NFL sponsored “World’s Largest Super Bowl Party” in Miami, Florida in 1995. She has also handled promotions for Magic Johnson Enterprises, Magic Johnson Foundation, Los Angeles Dodgers, Eric Davis Enterprises and Seagram Americas.

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