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Inland Styles on the Rise

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How would you like to hire a full-time professional salesman to market your business for two months at a very affordable rate? Who will represent your business with an upscale quality image? You get this entire package when you advertise with Inland Styles Magazine.

The Inland Styles team includes publishers, Kenichi Dixon and Aldo Chaney, Managing Editor, LaNita Dixon and Marketing Director, Marion Moore-Chaney. The mission of Inland Styles is to provide its clients with a quality arena for advertisement.
The idea for Inland Styles Magazine first came into existence in 1996 when Kenichi Dixon and Matthew C. Berry, the owner of Berry’s Badd Creations Hair Salon came up with the idea to create a publication that catered to the barber and beauty salons in the local area. They wanted a local vehicle for these businesses to showcase their talents. They knew there were national hair magazines, but their desire was to create one for the local level. They sat on the idea for several years.
Kenichi and Aldo met January of 1998, while Kenichi worked as a chemist at an environmental laboratory. Kenichi later solicited Aldo to become his partner in starting the hair magazine.
Kenichi and Aldo worked many nights after work pulling together the vision of how to take the magazine from idea to print. While going through this process, the idea of starting a hair magazine evolved into a dream that would showcase a conglomerate of businesses in the Inland Empire. They also wanted to provide the people within the Inland Empire with information that impacts our community. And with the blessings of the good Lord, Inland Styles Magazine debuted August 1999.
What makes Inland Styles unique from other magazines is that they have created a detailed marketing strategy to ensure the success of any business. “Added Value” is another service Inland Styles promotes to ensure the success of any advertiser by marketing businesses at local and regional events, as well as dispersing information about their business throughout the region. They have proven that the entrepreneurial spirit is alive and viable throughout the Inland Empire. Inland Styles has genuine heartfelt goals to see their advertisers and other businesses succeed.
The magazine’s purpose is to give small businesses the same visibility as some of the larger businesses, without paying the “large business price”. Among those, many businesses have enjoyed the visibility of Inland Styles Magazine. Allen, the owner of Dizzwill Productions, has advertised since the inception of the publication. Also included, Dorothy Rose, owner of Mommie Helen’s Bakery in Colton. According to Dorothy, they’ve received many new customers from their advertisement. In fact, she believes that it is well worth it for businesses needing exposure.
Within the next five years, Inland Styles intends to become a well-recognized, full size, full color magazine, with distribution extended to additional cities including San Diego, Las Vegas, and Oakland. They also plan to increase their subscription base to 50,000 and increase printing to 100,000 magazines per issue. Inland Styles also plans to give back to the community by producing at least three events a year in the areas of Health and Education.
Every issue of Inland Styles Magazine promotes health education through a section called “Inside Health”. Inside Health is comprised of informative health articles written to promote excellent health and inform the community about diseases that are prevalent to the African American Community, such as Diabetes, HIV, Sickle Cell, Lupus, Hypertension, and Congestive Heart Failure.
Aldo and Kenichi’s advice for anyone planning to start a business is to first make sure to try and maintain good credit. You may need that credit to secure a business loan to start your business. Educate yourself about the business you’re pursuing. Talk to people in the same business that you want to get into, and never give up. Always keep pushing!
Inland Styles contributes the success of the magazine to a very supportive community, a very talented staff, and dedication to the vision. They realize that no one can do anything by themselves.
For more information about Inland Styles Magazine or to contact Aldo Chaney call (909) 534-9488 or Kenichi Dixon call (909) 534-0723.

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