Annual Black History Parade and Expo will go “Back to the Village” to celebrate Black History Month in Downtown Riverside
By Anna Wenger
The Black History Month Committee of Riverside, California is constructing an African Village in the middle of downtown to facilitate their "Back to the Village" Expo which will open to the public after the February 10, 2007 annual Black History Month Parade.
This year marks 28 years in connecting the community and highlighting the African American importance to our communities. This year's partners are The Black Voice Newspaper and Charter Communications promoting the adage of "It Takes a Village......" to celebrate history, arts and culture.
This "Village" will highlight and embrace the experience of the African Diaspora. It will promote the history, arts, and culture of African-Americans through theater performances, fine arts demonstrations, dance performances and also celebrate all people that have helped in the struggle for freedom, justice, and equality. The "Village" will pay tribute to our community leaders, politicians, pastors, and law enforcement agencies. Together we will celebrate abolitionists and leaders that have fought against racism and hate and welcome all cultures to work together with us in the continuing fight for justice and equality. The main "Village" will feature 4 booth locations within the "Village" community.
It Takes a "Village".....To parent, educate and inform with literacy and storytelling!
Taken from the African oral tradition of education through storytelling, African American culture embraces educational programs that engage families, community members, and educators in the important work of preparing children to enter school.
Some of these programs also provide tools to improve literacy and parenting skills.
It Takes a "Village".....To feed and nurture all of our children! Food is a large component and universal language for many cultures. This food "Village" presents healthy alternatives to the traditional culinary diversity of the African American experience, from Southern comfort food to urban gourmet dishes to sinful desserts like sweet potato pie and red velvet cake. It also promotes health and better living through choices, lifestyles and food.
It Takes a "Village"......To invent and re-invent a culture through innovation and Business Economics! This "Village" represents the inventors and entrepreneurs of our community and showcases some of our unique businesses and inventions. In keeping with the "Back-to-the "Village" theme, It also recognizes those that have come back to the community.
Targeted demographics are age 25-40, African American families, 60% female - 40% male, average income of 50-60 k coverage in print, radio and broadcast and e-mail marketing to reach over 1 million households.
Sponsor Benefits include Strategic Product Placement within each "Village," company logo on all collateral and advertisements, banner signage on "Village", 1/4 ad in Black History Month Guide and free entry in Black History Parade. Each sponsors will also receive a certificate of recognition, parade banner along the parade route, banner ad on various websites, a free booth, and kick-off reception recognition.
Anyone interested in reserving a "Village" and becoming a major sponsor of the "Back to the "Village" Expo should contact Regina Brown-Wilson at 951.682.2664. Up to five related sponsors may share one of the four "Villages". Each "Village" reservation has an entry fee of $5,000 dollars. To get involved with the committee please contact 951.684.0805 and speak with Dell Roberts.
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