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Wilberforce University Wins National Case Study Competition

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The Wilberforce University Case Competition Team brought home the gold.  LaShae Scott, Chanel Green and Christopher Davis represented Wilberforce at the National Urban League's 39th Annual Black Executive Exchange Program (BEEP) Leadership Conference in Miami, Florida on June 4-6, 2008.

Sixty-Three colleges and universities across the country are a part of the NUL BEEP network.  The top three finalists were invited to compete in Miami at the BEEP Conference.  The finalists were from Alabama A&M, Clark Atlanta, and Wilberforce University.

The goal of the Case Study was for the student competitors to redesign The Hartford's employment website to appeal to a broader diverse and multi-generational workforce.  The website redesign must attract external candidates from various social, ethnic, generational, socioeconomic and culture backgrounds.  In addition, it must positively influence and appeal to The Hartford's current internal workforce.  Recommendations should be aligned with The Hartford's brand awareness.

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Ken Briggs, Hardy Brown, Christopher Davis, Gerold Young, Jamel Vanderburg, Chanel Green, LaShae’ Scott, Ashley Causey.

The Hartford sponsored the Case Competition.  The Hartford is a $26 billion dollar investment and insurance company based in the United States.  The Hartford is a leading provider of investment products - annuities, mutual funds, college savings plans, life insurance, group and employee benefits, automobile and homeowners' insurance and business insurance.

The WU Team under the impeccable leadership of their Case Study Advisor and Director of Cooperative Education, Mr. Hardy Brown prepared a dazzling presentation for the judges and audience.  The presentation summarized their assessment, which included providing a technical demonstration of the redesigned website.  After the presentation by the WU Team, there was no doubt, they provided specific enhancements and  redesigned the website to appeal to a diverse, multi-generational audience.  The judges provided the WU Team very positive feedback regarding evidence of their hard work and commitment to the competition.  One judge from The Hartford commented to his technical staff, "Did the students build this site or is this ours?" as he complemented the efforts of the winning team.

The students demonstrated extreme confidence, enthusiasm, creativity and innovation in the delivery of their outstanding presentation.  They are commended for their hard work and bringing home the gold.


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