Founder of Anderson Communications, announced that noted motivational
speaker, author and corporate coach Celeste Jonson will be the new host of
its nationally syndicated radio program Focus on Women. In making the
announcement Anderson stated, Celeste will bring new energy as well as
considerable expertise to our efforts to provide vital information to
African American women via their favorite medium, Black radio.
Focus on Women is now in its 17th year of broadcasting, Monday
through Friday, on many of Americas Black radio stations. The program
provides helpful information African American women can use in their daily
lives. Subjects as diverse as male-female relationships, health & wellness,
career development, self-realization, spirituality, effective child rearing
and many others are addressed in a practical manner offering African
American women realistic answers to many of the issues they face. The
program also features interviews with successful Black women as well as
authors that are producing meaningful books that offer solutions to many
problems. Black women face a host of issues on a daily basis and they need
a vehicle available to them that will deal with issues that are important to
them, said Celeste Jonson. Our goal is not to just to talk about issues
but to offer practical information that will help Black women live happier
and more productive lives, Ms. Johson added.
The only nationally syndicated radio program of its type, Focus
On Women has been continually broadcasting on leading Black radio
stations. In addition to the daily radio program, the Focus on Women
marketing program includes a website with links to information that Black
women can find helpful (focusonwomen.net). Future aspects of the Focus on
Women program will include; newspaper and magazine columns, special events
and television among others. Anderson stated, Focus on Women is not just a
daily radio program but a fully integrated marketing program that is a
perfect fit for brands that wish to target African American women. African
American women control over 75% of all purchases so they are an important
audience for all brands. It is also a well documented fact that
relationships drive business, so a program like Focus on Women will produce
results for those brands that make it a cornerstone of their outreach
program targeting this important audience, said Anderson.
About Celeste Jonson
Celeste Jonson is founder and president of Celeste Jonson International, a
corporate coaching and training organization. Author of seven motivational
books, Celeste is an experienced media professional, a frequent keynote
speaker and a trusted resource for many of the countrys major corporations,
educational institutions and non- profit organizations. She has also
conducted hundreds of workshops. A protégé of noted motivational speaker
Les Brown, Celeste is a two- time participant in the New York City Marathon.
She also works tirelessly as a community volunteer to help eradicate many of
the diseases afflicting the African American community. Further information
on Celeste Jonson and Celeste Jonson International can be found by visiting
their website at www.celestejonson.com.
About Anderson Communications
Anderson Communications (ACI) is one of the nations oldest African American
owned marketing services companies. Now in its 34th year, it offers its
clients fully integrated go to market and brand activation strategies and
tactical programs. ACI has worked with a host of major corporations
including: P&G, Kraft, Pillsbury, Johnson & Johnson, Dr. Pepper, Reebok and
others helping them to develop successful strategies to grow their business
with the vital African American consumer market. ACI pioneered the concept
of integrated marketing as a mechanism for major brands to develop
successful relationships with African American consumers. ACI provides;
strategic development, consumer promotions, Church-based marketing, sports
marketing, local marketing, healthcare marketing, product sampling and other
marketing services to leading corporate clients.
The syndicated radio division of Anderson Communications is the oldest Black
owned radio syndication operation in the country producing some of Black
radios most listened to programs. In addition to Focus on Women, ACI also
produces: Inspirations Across America, the longest running Black syndicated
radio program on the air, a weekly two-hour program of contemporary Gospel
music; The Power Minute, a daily M-F one-minute motivational program;
Journey To Wellness, a daily one-minute vignette on African American health;
and The Good Life Radio Show, a weekly two-hour program that blends Gospel
hip-hop with contemporary Gospel and R&B music. Further information on
Anderson Communications can be found by visiting their website at
www.andercom.com
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