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Strong Families Launches Nationwide "Mamas Day" Campaign

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Campaign to be a diverse and inclusive celebration of motherhood

WASHINGTON – Known for empowering families and developing the next generation of community leaders, Forward Together is rolling out its Strong Families Mamas Day Campaign for 2014. As we approach Mother’s Day, the campaign will highlight the reality that mothers come in all ages, ethnicities and sexual orientations. Most importantly, the campaign will replace the notion of individual mothers “leaning in” to have it all – with the reality that mamas require systems of support and that mothering is an act of community.

Over the years, Forward Together has worked with more than 20 artists to create original, customizable e-cards to celebrate loved ones and this year’s Mamas Day Campaign will have 5 new e-cards joining the lineup. Last year, thousands of people customized and shared e-cards depicting the diversity of mamas across the United States. In addition to the collection of e-cards, 40 diverse voices contributed their individual stories and experiences of “mamahood” as a part of this year’s Mamas Day blog series.

With over 125 national Strong Families partners, Forward Together continues to celebrate Mamas Day with a broader, more inclusive lens through these e-cards and shared stories. Members of the media and the general public can follow this year’s campaign via social media with the hashtag #MamasDay as well as on the Strong Families Facebook page and on Twitter:@Strongfams.

WHO: Forward Together and Strong Families
WHAT: 2014 Mamas Day Campaign
WHEN: May 5-11
WHERE: Nationwide
WHY: To celebrate Mamas Day in a diverse way and acknowledge that motherhood transcends race, class and sexual orientation.


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