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NBA’s quiet Philanthropy

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"The NBA’s Read to Achieve program is another example “it’s good work!”

By G. Montgomery
BVN Staff

Los Angeles – The NBA hosts its annual all-star week gala with a variety of objectives in mind. Its primary objective is to celebrate past success and showcase the top players in the game today on a single stage.

Although the grand parties and gala events surrounding the game get most of the attention, one of the most important and least discussed activities is the league’s philanthropic endeavors to enhance and enrich the communities where its teams play.

One of those is the Read to Achieve program. The objective of this program is to promote literacy and encourage adults to read to kids. This is accomplished by hosting read-aloud events and shared reading activities featuring NBA players, family and guest celebrities from other areas of the entertainment world.

“It’s a wonderful program, I love to come and read to the kids” said Tina Thompson of the WNBA’s Houston Comets.

Continued Thompson, “the kids get an opportunity to see us in a different light, we’re not signing autographs and running up the court.”

Throughout the 29 NBA markets teams have developed Reading & Learning Centers and Reading Corners in partnership with schools, libraries, and community-based organizations in order to provide fun and creative places for kids to go to read, study or work on the computer.

Reading & Learning Centers and Reading Corners are supported by the NBA and its teams on a year round basis through reading programs and activities, Read to Achieve program materials, book and magazine donations and in some cases, the complete refurbishment of a Reading/Technology room.

Currently, there are more than 72 Reading & Learning Centers and 50 Reading Corners throughout the 29 NBA markets.

Information on local Read to Achieve locations can be obtained from the Los Angeles Lakers, Clippers or Sparks public relations departments.

G. Montgomery can be reached at gmongomery@att.net.

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