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Cash Kola Debuts “Life in General”

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On "Life in General," his debut Wonder Boy Entertainment release, Detroit rapper Cash Kola paints a vivid picture of his life as a teenager growing up in the fast lane. The debut album features a star-studded lineup including Bone Crusher, Baby from Cash Money Millionaires, Slim from 112 and Twista. "Life in General" is creating quite a stir in the wake of its impressive showing on the Billboard R&B/Hip Hop Albums Chart -- entering at #79 and jumping to #51 by its third week.

Cash's words are potent and true and they sting with so much reality that they are sure to leave listeners humming and pondering them long after the cd player has been turned off.

While other teens his age were celebrating impending adulthood and perhaps a newly-earned diploma, Jamar Evelyn, aka, Cash Kola, found himself spending his 18th birthday behind bars. It was a perfect set up, one involving Kola’s partner, whose hunger for money made him forget his pledge of loyalty. Nonetheless, the young aspiring emcee had his own celebration of sorts.

He congratulated himself on another year of life, the death of his occupation as a street pharmacist and the birth of his rap career.

With a notebook full of rhymes and a hunger to be heard, the Detroit native sharpened his freestyling skills on a long line of cellmates.

His defeats became infamous and his reputation jumped the walls of bondage. The streets were buzzing about this lyrical assassin; so after his release, it wasn’t a surprise when he was approached by Motor City’s finest hip-hop cliques. Choosing Deep East Entertainment and then, joining the group Supreme League, Kola was featured on their highly successful underground CD “Cartievision.”

His charisma, tongue-twisting tactics and real life narratives separated him from the crowded group of lyrists. Urged by fans and eager producers, Kola left Supreme League and began pursuing a solo career. But there was one problem: He needed money for studio time. So he reluctantly hit the block to save up his stash. Luckily, the talented emcee picked the perfect spot to do business. It would soon prove to be a blessing in disguise.

Kola was determined to stay focused on his goal of becoming hip-hop’s next multi-selling rap star. So his customers knew they could find him standing in front of a CD store polishing his skills at the expense of some defeated neighborhood rapper. The urge to smoke was itching his taste buds and without missing a beat, the ghetto superstar entered the store to purchase a blunt while continuing to kick his rhymes.

Little did he know that an associate of Detroit’s famed producer Simon S. was in earshot. After listening attentively, he asked Kola to freestyle for him. Within minutes he called Simon down to the store to hear the street narrator. For Kola, this was the jumpstart to his ride to stardom.

Working 12-hour shifts alongside S., Kola recorded 80 songs for his debut solo album, Life in General. Life, a Wonder Boy Entertainment release that is distributed by Koch/NuMillennium, encompasses 13 blazing tracks. It features master production by the likes of D-Dot (Notorious B.I.G, P-Diddy, Black Rob, Shyne), St. Dincent (Styles of The Lox), Bread and Water (Bone Crusher, Tupac), as well as Detroit’s underground heavy hittin’ producers Peanut and AK.

The album is filled with club banging party melodies like “Goin Down Tonight,” “Out of Control,” and the crunked out hit “Head of The Game,” in which Kola trades verses with Baby, Bone Crusher and Eldorado Red.

Kola’s versatility is felt most on songs like “Feelin’ Love,” which talks about him catching feelings for an around-the-way girl as Slim of 112 croons. “All I Hear,” a track full of haunting chants, has Kola, Twista and MVP spitting at the speed of light. But the heartfelt “My Life,” “More Than Dope,” and “The World” give you a first-hand assessment of street life and its effects on the community.

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