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Determining Your Website’s Popularity Free |
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Thursday, 09 August 2007 |
Helping Small Businesses and Organizations Bridge the Digital Divide
 Elmer Thomas Jr. It is said that you can not improve unless you have some
metric with which to measure against. Fortunately, for websites there are many
metrics to use. Following is a list of resources that have been useful to us as
we grow.
1. Google Searches (Type the below into a Google search bar)
link:
[subdomain.yourdomain.com]
-site:[yourdomain.com]
This will show you who is linking to your website.
2. Google Tools
http://www.google.com/alerts
Track any news events related to your domain.
https://www.google.com/webmasters/tools/sitestatus
Use this step-by-step process to learn more about your
site's status in the Google index.
http://www.google.com/webmasters/sitemaps/
A free and easy way to make your site more Google-friendly.
http://www.google.com/analytics/
Learn about where your visitors come from and how they
interact with your site.
3. Web Based Tools
http://popuri.us/
A tool to check at-a-glance the link popularity of any site
based on its ranking (Google PageRank, Alexa Rank, Technorati etc.), social
bookmarks (del.icio.us, etc), subscribers (Bloglines, etc) and more!
http://www.viciao2k3.net/services/xinu/
It is an aggregation tool like popuri.us. Here is an
implementation: NeoHeat.com
http://alexa.com/site/ds/top_500?qterm=
Traffic analysis based on data collected by Alexa toolbar
owners.
http://www.compete.com/
Compete triangulates multiple data sources, including ISP,
Panel & Toolbar to estimate U.S.
traffic.
http://www.googlerankings.com/
Enter a set keywords and find out how a web site ranks in
Google.
http://blogs.feedburner.com/feedburner/archives/001694.html
Analytics (statistical data) for your blog.
http://getclicky.com/
Real time analytics for your website.
Using some combination of these tools should give you all
the metrics you need. Now, the key will be to monitor the statistics regularly
and tie them with your marketing efforts and making sure you adjust your
strategy accordingly.
Please send all feedback, topic suggestions and/or questions
to
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Digital archives can be found at
BlackVoiceNews.com and IngleWoodToday.com
Elmer Thomas Jr. is Founder of Above the Limit, Inc., an
award winning web and software development company dedicated to bridging the
digital divide. You can find out more about Mr. Thomas at
www.AboveTheLimit.com.
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