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Sponsorships Available For 16th Inland Empire Annual Survey

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SAN BERNARDINO – The Institute of Applied Research and Policy Analysis at Cal State San Bernardino is offering sponsorship opportunities to businesses and public agencies the opportunity to gather specific data through its 16th Annual Inland Empire survey. The annual telephone survey, which will be held in January 2013, asks questions of 1,000 residents in San Bernardino County and 1,000 residents in Riverside County on a variety of topics that include lifestyle, transportation, business and conservation.

“The survey offers the unique ability to businesses and public agencies to gain insights into what residents in the two counties are thinking” said Shel Bockman, co-director of the institute. “It gives citizens a “voice” regarding issues such as county services, spending patterns, and the quality of their lives. Those insights can help businesses, public organizations and other groups make informed decisions on the products they offer, the services they render or what directions they should take.”

For example, for the past 15 years, the San Bernardino Associated Governments (SANBAG) has used the survey to gather information about residents’ views on transportation issues and ballot measures, said former SANBAG executive director Deborah Barmack. “The Inland Empire Annual Survey serves as a valuable tool for private and public organizations to plan for the future. In particular, it helps SANBAG gain public input into transportation and community priorities,” Barmack said. “As a council of governments for the county, SANBAG can check the pulse on public perception regarding quality of life issues and identify some of the challenges our county residents face.”

Other sponsors from past surveys have included:

• Charter Cable, which has used the survey to determine residents’ awareness of Charter’s services and reasons for selecting cable TV over satellite.

• The Community Foundation, which has included questions regarding people’s motivations for donating to non-profit organizations.

• The city of Victorville, which wanted its citizens polled regarding their use of the Internet as a means of keeping abreast of city events.

• Mojave Water District, which used the survey to learn about citizens’ water use habits and willingness to conserve.

The institute will help craft survey questions to get the most accurate and specific information for the sponsors’ specific needs, said Barbara Sirotnik, c0-director of the institute-. Pricing for including questions on the survey is determined on the number of questions asked. For more information on the Institute of Applied Research at Cal State San Bernardino, contact co-director Barbara Sirotnik at (909) 537-5729 or by e-mail at bsirotni@csusb.edu, or Shel Bockman at (909) 537-5925 or by e-mail at sbockman@csusb.edu.

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