It is said that you can not improve unless you have some metric with which to measure against. Fortunately, for websites there are many metrics to use. Following is a list of resources that have been useful to us as we grow.
1. Google Searches (Type the below into a Google search bar)
This will show you who is linking to your website.
2. Google Tools
Track any news events related to your domain.
Use this step-by-step process to learn more about your site's status in the Google index.
A free and easy way to make your site more Google-friendly.
Learn about where your visitors come from and how they interact with your site.
3. Web Based Tools
A tool to check at-a-glance the link popularity of any site based on its ranking (Google PageRank, Alexa Rank, Technorati etc.), social bookmarks (del.icio.us, etc), subscribers (Bloglines, etc) and more!
It is an aggregation tool like popuri.us. Here is an implementation: NeoHeat.com
Traffic analysis based on data collected by Alexa toolbar owners.
Compete triangulates multiple data sources, including ISP, Panel & Toolbar to estimate U.S. traffic.
Enter a set keywords and find out how a web site ranks in Google.
Analytics (statistical data) for your blog.
Real time analytics for your website.
Using some combination of these tools should give you all the metrics you need. Now, the key will be to monitor the statistics regularly and tie them with your marketing efforts and making sure you adjust your strategy accordingly.
Please send all feedback, topic suggestions and/or questions to TechTalk@AboveTheLimit.com Digital archives can be found at BlackVoiceNews.com and IngleWoodToday.com
Elmer Thomas Jr. is Founder of Above the Limit, Inc., an award winning web and software development company dedicated to bridging the digital divide. You can find out more about Mr. Thomas at www.AboveTheLimit.com.
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