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Technology: Image Means Everything

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Tech Talk

By COREY A. WASHINGTON

Sometimes image means everything.
The African-American community knows this lesson all too well.

Our obsession with name brands and the hottest trends depicted on television and in magazines still exists.

Some experts will tell you it stems from growing up in a poor environment with an underpriviledged life while idolizing entertainers whose wealth is evident from their appearance.

The result of our culture imitating those same lavish lifestyles has dwindled down to insulting ourselves with nouveau riche clothing, accessories, and cars ... rims included, by the way.

Case-in-point, statistics from the U.S. Census Bureau indicate African-Americans account for 2 out of every 3 dollars spent by minorities living in the U.S.

Surprising?

Hardly.

Positive?

Maybe.

By now, if you've been following my technology column, you understand how anything that entices you to use technology (if you already aren't) is my goal.

If you comprehend my repetitive message week after week, then news that I advocate Hip-Hop artists and the most notable Black celebrities promoting high-tech devices won't shock you.

Take 50 Cent for example. Please!

Somewhere buried below his P.I.M.P. music video, overshadowed by scantily-clad women sporting large posteriors in mansions that look like vacation spots for Donald Trump, lies something useful. An MP3 player.

Have you seen Mary J. Blige's most recent music video? She's got an I-Pod too.

What are the odds that music fans so eager to fit in are willing enough to pay $300 to $600 dollars to achieve their superficial goal?

I think the odds are highly favorable.

Whether or not such a large expenditure for something so small is warranted is not worth a debate from myself if there is a benefit to it.

Even an MP3 player opens the window of opportunity to someone who shuns the basic computer to use it for its intended purposes. And then trickle-down effect of knowledge begins. It inspires and motivates us to explore different features our computers have.

Regardless of if you're trying to use technology, it is finding its place in our culture. Per usual, we probably do not have the most flattering portrayal of our connection to technology thanks to ethnic entertainment, but it is a start.

For more information, visit www.coreywashington.com or e-mail tekreporter@yahoo.com .

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