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Low Cost Advertising: Tv, Radio, Telephone And Direct Mail

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Last week I shared some methods for low cost advertising, mainly focused online. Here I will give you some resources to help with your traditional advertising campaign utilizing the mediums of TV, radio, telephone and direct mail.

Traditionally it has been expensive to buy air time on TV and out of reach for the small business. Thanks to the cable companies, this is no longer true. But in addition to purchasing advertising from the cable companies there is a new online service that allows for low cost TV advertising. With www.SpotRunner.com  you can not only place your advertisements affordably, you can choose and customize the advertisement from thousands of templates.

Google.com  is attempting to make radio advertising more relevant and affordable. They have released a beta of their radio advertising service here: http://www.google.com/adwords/audioads/.

Skype.com is making it easy and affordable for you to make unlimited outgoing calls across the United States from your computer or Skype enabled phone ($29.95 a year as of April 17, 2007). They also have a  2.1 cents per minute rates with nominal per call fees for over thirty global destinations. This makes telemarketing much more affordable.

Costco.com  and SamsClub.com have affordable direct mail rates for mailing out your advertisements. You may find the templates at www.BoxedArt.com  useful in affordably and quickly creating the designs for your mailers.

Next, I will discuss some exciting new tools to help your business grow that I learned at the Web 2.0 expo http://www.web2expo.com.  


Elmer Thomas Jr. is Founder of Above the Limit, Inc., an award winning web and software development company dedicated to bridging the digital divide. You can find out more about Mr. Thomas at www.AboveTheLimit.com.

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